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Joshua's Beginner's Investing Blog

By Joshua Kennon, About.com Guide to Beginner's Investing since 2001

What exactly is an "Excellent Business" - and How Can You Know When You've Found One?

Tuesday August 5, 2008
I often get asked about the specifics of identifying the so-called excellent business. How can it be separated from other, more common companies and enterprises if it truly is a cornerstone to successful investing? This article can help you answer that question - you may be surprised that it often comes down to a single financial ratio not often looked at by the public ...

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