You often hear stories about those who make stupid 401(k) investing decisions and lose their shirts. But it doesn't have to be that way. Successful investing, including successful 401(k) investing, is really based upon a few, simple, key ideas that are boring but eternal. What you pay for your investments matters. Continuing to buy during market crashes matters. Making sure you aren't overexposed to a single asset matters. It doesn't take a nuclear physicist to manage your retirement plan! Here are some things that might help you learn more about 401(k) investing success ...


I prefer to invest in companies.