Ellis Traub
One on one

NAVIGATE INTERVIEW • Part 1:A Walk: Ellis' Story • Part 2:You Can Do It • Part 3: Buy from a Sucker • Part 4: Reader Questions *Part IV contains a printable version of this interview.

With four sons about to enter college, Ellis Traub lost everything.  Today, he's a widely respected author, spokesman for the NAIC, and CEO of Investware.  Learn how you can avoid the same mistakes he did - and save your pocketbook a lot of trouble.

A Random Walk Down Wall Street: Ellis' Story

JK: You were an airline pilot for thirty-one years.  What made you get involved in finance and investing?

Traub:  I got involved in finance and investing out of necessity. I made some serious investment mistakes when I had four sons to send to college and lost nearly everything I had. That experience frightened me out of the market for a decade and a half. When I retired from the airline, I needed to take care of my pension and failed again. Fortunately, I stumbled onto the National Association of Investors Corporation (NAIC), a non-profit organization whose mission is to educate amateur investors to be successful. NAIC turned my financial life around.

I was inspired to learn and teach their methods and wrote a software program (to simplify calculations) that ultimately became the organization’s official stock analysis software. From that time forward, I've been dedicated to helping others avoid the same mistakes I made and encouraging them to find out how simple it is to invest successfully in common stocks.

JK: Your first experience with investing is something that a lot of my readers can identify with. One of your mistakes was investing on margin; could you tell us exactly what happened?

Traub: During the 1972 presidential campaign, I met a young fellow who was a broker for a major stockbrokerage firm. Concerned that I wouldn’t have enough to send the kids through school, I asked what I might do to beef up my savings.  He recommended that I invest my savings in a hot stock and hold it until two weeks before the election at which time I should sell it for a huge profit. His justification was that the incumbents would continue to pump up the economy prior to the election.

I didn't have a clue and took his advice, selecting the stock that had the biggest daily gain the previous day for my "hot stock."

Needless to say, that was a bad strategy and, when half of Wall Street lost their proverbial shirts, I went along with them, not only having invested all my savings but margining as much as I could and borrowing all I could on my signature. When the dust cleared, I had a house, a car, the debt on them, and fortunately a good job flying airplanes.

JK: Very early on in the book you mention the other mistakes you made as a new investor.  Everyday, people write in and they are doing the same things you mention - would you mind repeating them here?

Traub: Those mistakes largely stemmed from my mistaken belief that investing was above and beyond my ability, and the lack of basic investment knowledge.

I didn't start early enough to invest regularly and intelligently. I sought, listened to, and took the advice of someone that wasn't really qualified to offer counsel. I invested without understanding what a share of stock was and what I should expect of it. I sold it without understanding the proper reasons for selling a stock. And I stayed out of the market during my most productive years, losing the best opportunity to make money through long-term stock ownership.

JK: Your first experience with the stock market scared you away for more than fifteen years. Do you think that is a common thing with most new investors?

Traub: I think we're seeing that happening right now. This is the time people should review their holdings, keep the stocks with the best potential, sell the losers (not those with the depressed prices but those whose revenues and earnings aren't capable of growing adequately), and buy others with better potential while they're selling cheap. Instead, people are selling out and running. As simple as it is to learn how to make the right decisions, read Take Stock to find out just how easy, there's no reason for investors to go through the same experience as I did when they can make those now and prosper.

JK: In the book you mention that it was fortunate you didn’t have access to your retirement accounts, or else you would have thrown those into a hot stock as well. Does this mean you think people should have a retirement account [such as a 401k or IRA] separate from their everyday portfolio?

Traub: I think that folks should do anything they can to legitimately and efficiently maximize their accumulation of funds so that they can regularly invest a fixed amount. Certainly programs that offer matching funds or corporate contributions accomplish both goals and add the benefit of tax deferment as well.

The thrust of my comment is really that folks shouldn't jump into any "hot stock" without knowing what they're doing. Had I known then what I now know, I'd have done a better job of picking the company and stayed with it even if the price went down, provided that the company's fundamentals remained as sound as they were when I picked it.  I’d also have continued to invest on a regular basis for the next fifteen years.