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One on One: Ellis Traub
If you want to take your first walk down Wall Street, Ellis Traub will be happy to show you the way

Ellis Traub
One on one

 


 
 

NAVIGATE INTERVIEW

• Part 1:A Walk: Ellis' Story
• Part 2:You Can Do It
• Part 3: Buy from a Sucker
• Part 4: Reader Questions

*Part IV contains a printable version of this interview.

...(Continued.. Part 2 of 4)

 

You don't have to be a genius to make money in the market

 

THE LONG HAUL

...sell the losers (not those with the depressed prices but those whose revenues and earnings aren't capable of growing adequately...)

  - Ellis Traub

Does a person have to be well educated to do well in the stock market?

Traub: Absolutely not! Using technamental analysis as described in Take Stock, a novice can know all they need to about the quality of a company as long as they can tell the difference between a straight and crooked line and the difference between one that slopes up, down, or not at all.

There are only ten terms that a person needs to know, all of them very intuitive. They can be applied to any company, whether it’s General Motors or Lucy's Lemonade stand.

 

JK: You talk about technamental investing quite often. What exactly is it?


Traub: "Technamental" investing refers to the technical analysis, charting and identifying significant patterns, of the fundamentals of a company rather than the meaningless meandering of the price and volume of a stock. The movement and trends in revenues, profits, earnings per share, and profit margins tell the investor a great deal about the character and quality of a company and are predictive of the stock's price over the long term. 

 

JK: For readers who don’t know, what is the difference between fundamental analysis and technical analysis?

Traub: Simply stated, fundamental analysis looks at the company and its track record.  Technical analysis seeks to find patterns in the movement of prices and volume that will forecast the future movement of the price. There are nearly a hundred different methods of technical analysis. It would seem to me that if any were successful, there'd be only one.

 

JK: What about those who have their money managed by professionals? Why should they learn about investment analysis?


Traub: The obvious reason is that they can do just as good a job for themselves by understanding the salient issues and save the fees that they would have paid the pro.

 

 

JK: Why do you think most people do not invest?

Traub: Number one, they're afraid that it's a gamble and they will lose. They don't know that there's an approach that, while boring and not exciting, lets them earn money with their money.

Secondly, they don't know just how simple it really is to do just that, and how little time and effort it takes to do it right.

Thirdly, many choose to spend all they earn rather than recognize that the time will come when they'd like to be free from the necessity to work but won't be able to do so because they haven't contributed the little it takes every month to make that dream a reality.

 

JK: In regards to diversification, how many companies do you think is too many?


Traub: More companies than you can comfortably keep track of is too many. With software tools, you can keep track of more than 10 or fifteen comfortably; but, hey, Warren Buffett doesn't hold more than 25 . . . why should I? 

 

 

Next page > The "Buy-from-a-Sucker-Sell-to-a-Sucker" school of Investing & How to Double Your Money in 5 Years > Page 1, 2, 3, 4

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