This was the man that gave us wisdom on mistakes ("The moment avoiding failure becomes your motivation, you're down the path of inactivity. You stumble only if you're moving."), on establishing credibility ("State expectations. Met expectations. Repeat."), and on integrity ("The cynics will tell you that the good you do today will be forgotten tomorrow. I say, do it anyway."). Here, however, we are going to delve specifically into a few of the key ideas that helped him transform a soda company that had lost market share in the United States for nearly fifteen straight years into a global powerhouse, drowning shareholders in profits, dividends, and share repurchases.
In short, we are going to look at some of the lessons Goizueta can teach us from his day-to-day management of one of the most famous companies on the planet. It is our hope that you can take away from it practical, and actionable, ideas to grow your own net worth or improve your life in some meaningful way.
