Sometimes this might not be easy. In fact, the very experience of failing is often painful. You might be able to take solace that you are able to do it in relative obscurity - when New Coke was released, a man actually sent a letter to Goizueta and asked for the autograph of the "stupidest CEO" in history. Roberto complied and sent it back to the man, perhaps poking fun at himself. When you take risks, there is a chance you are going to fall flat on your face. It may not be pretty, it may not be pleasant, and you might want to crawl under the metaphorical rock. Don't. Get up, dust yourself off, and remember that the great investors and business leaders of the past often failed many, many times before making their fortunes.
If you really want to feel good about yourself, take a few minutes to research how difficult it was for Goodrich to develop a process of strengthening rubber. Civilization owes an extraordinary debt to that man, yet he was ridiculed by virtually everyone in his life.
