It is a failure to follow this Goizueta philosophy that leads people to throw good money after bad when an investment is going downhill and the intrinsic value has been damaged. It a failure of this principle that leads to religious extremism. Much of society's collective ills could be cured if a vast majority of men and women were capable of taking a scientific viewpoint on matters, with their success measured by performance. If you strive to experience good investment results and a high quality life, your chances are measurably improved by focusing on facts, then rationally analyzing them to determine how you can react in a way that will get you one step closer to your collective goals.
After all, how many people could have curled up and whined about losing all of their power, privilege, and wealth when a communist dictator took over their country? Instead, Robert Goizueta rolled up his sleeves, went to work, and within a few decades, had wrestled control of one of - if not the - most iconic brand in history, while simultaneously generating personal earnings in the billions of dollars throughout his career.
