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Focus on Return on Inventories and the Plant Account - Not Just ROE
Investing Tip #6

By Joshua Kennon, About.com

If you haven’t yet read the investing lessons on financial statement analysis, this may not make much sense yet. That’s okay – go ahead and take some time to read them (we’ll still be here waiting for you!)

Many investors only focus on the DuPont model Return on Equity a firm generates. While this is a very important figure, a better test of a company’s true economic characteristics is to divide net income into the sum of the average inventory and average property, plant, and equipment balance as shown on the balance sheet. Why is this test better? Other financial ratios and metrics can be dressed up for an initial public offering or by a company’s managements; this test is much harder to fake.

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