1. Home
  2. Business & Finance
  3. Investing for Beginners

Ten Part Guide to Beat the Market

By , About.com Guide

9 of 10

In Investing, Smaller is Normally Better

Generally speaking, it’s better to invest in small and medium size companies than large businesses. The reason is simple: It is ordinarily far easier to grow earnings at 15%+ on a small base of, say, $50 million than it would be on a base of $10 billion. Wal-Mart has pointed out that in order for it to grow at an even remotely acceptable rate, it has to add sales that would, by themselves, create a Fortune 500 company.

There are exceptions, and although rare, it looks like we are experiencing one at the time this article was written. Companies such as Home Depot, Johnson & Johnson, Berkshire Hathaway, Target, Wal-Mart, Wells Fargo, etc., are all trading at prices that, relative to most of the smaller equities, makes them much more attractive. How long can this situation be sustained? No one has a clue. The result has been an interesting skewing of many value investor portfolios toward larger companies. Although these businesses haven’t moved for quite some time, owners can wait patiently as they receive their dividend checks.

Explore Investing for Beginners
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

  1. Home
  2. Business & Finance
  3. Investing for Beginners
  4. Invest. Strategies & Styles
  5. In Investing, Smaller is Normally Better

©2009 About.com, a part of The New York Times Company.

All rights reserved.